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DirFX - Web Analytics: An Hour a Day

	List Price: $29.99 Our Price: $19.79 Your Save: $ 10.20 ( 34% ) Availability: Usually ships in 24 hours Manufacturer: Sybex
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Binding: Paperback Dewey Decimal Number: 025.04 EAN: 9780470130650 ISBN: 0470130652 Label: Sybex Manufacturer: Sybex Number Of Items: 1 Number Of Pages: 480 Publication Date: 2007-06-05 Publisher: Sybex Studio: Sybex
Accessories Actionable Web Analytics: Using Data to Make Smart Business Decisions Search Engine Optimization: An Hour a Day Advanced Web Metrics with Google Analytics Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions Search Engine Optimization: An Hour a Day
Related Items Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Actionable Web Analytics: Using Data to Make Smart Business Decisions Search Engine Optimization: An Hour a Day Advanced Web Metrics with Google Analytics
Editorial Reviews: Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Spotlight customer reviews: Customer Rating: Summary: Indepth Comment: This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day! I reckon once you have finished this book you will be a head of the majority. Must get for analytics. Customer Rating: Summary: The only book on Web Analytics you'll ever need Comment: Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future. I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff! Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!) Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it. If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize? Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day. Customer Rating: Summary: Not enough GA application info Comment: My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends. Customer Rating: Summary: Gold Standard Comment: This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze. Customer Rating: Summary: Analytics for the intermediate user.... Comment: I have used Web Side Story...moved to Omniture....also work with Google Analytics.....This book does a good job of getting away from the mountains of data, to provide a clear cut "THINK ABOUT WHAT THE ANALYTICS MEAN" on a business basis- definitely worth the time investment. More Reviews

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