Customer Rating: 
Summary: Thought Provoking, Very Convincing, and Very Rational
Comment: I think what sets this book apart from other literature about solar energy (or renewables in general) is that it seems the author has managed to separate emotion, political bias, environmental guilt-trips, and ulterior motives from the argument he's trying to establish - that solar energy dominance is inevitable. And no wonder - the author is said to have been a fund manager and corporate buyout specialist, which require discipline from one's own emotions to be successful. He manages to do this strictly on the principle of economics and self-interest, which if you think about it, are the primary drivers for market acceptance and policies.
The book is very insightful, especially about the history of civilization and how energy figures into the picture (e.g. environmental problems forcing the Roman Empire to expand, Germany and Japan forced to make moves based on the lack of oil [I always wondered why Hitler chose to go for Russia when he nearly had Western Europe taken over and why Japan bombed Pearl Harbor when the US was mostly on the sidelines], etc.).
I felt the author never strayed from the principle of economics and self-interest to establish his arguments throughout his book. Moreover, Bradford was very meticulous in providing references for the inquisitive reader to follow up on where there may be some doubt about where certain claims came from or who said what. I'm sure such details would've detracted from the main arguments of the book had they been explicitly integrated, which is why I suspect he had put in all those annotations in the first place.
Indeed, all things considered, it's no wonder why I found Bradford's case for solar very convincing (and personally reassuring somewhat for our future).
As for criticisms, I'm sure this book may have some flaws regarding certain assumptions that were made (though the author seemed to have done his best in being worst-case for solar by being very conservative with solar numbers while being very optimistic for status quo energy), but such is the nature of predictions. Besides, if all the information was readily available to make a bullet-proof argument for solar, it would've already been done. But we all know that there are political forces (mainly from Republicans) wanting to keep the status quo to protect their wealth, and they're stopping at nothing to ensure that's the case from misinformation, delays, or even going to war!
I've read some of the critical reviews, and I question whether they're written by fossil-fuel apologists or Republican sympathizers who want us to remain dependent on some monopolizable form of energy (if not fossil fuels, then maybe nuclear, or some other centralized contrivance; all of which Bradford debunked, by the way).
But seriously, read the book and see for yourself. And if you're real skeptical, follow up on his references and annotations of which there are plenty!
Customer Rating:
Summary: Travis Gets It
Comment: This is a great read. Unlike many authors who've written about solar in relation to other forms of energy generation, Travis thoughtfully analyzes why solar will be a big part of the solution. He considers issues of changing energy costs, cleanup costs (carbon), and solar's declining costs in parallel with those. He explains why distributed generation will be increasingly important for energy delivery compbatibly with centralized generation. A compelling and thought-provoking book.
Customer Rating: 
Summary: not your doe-eyed solar book
Comment: What is unique about this solar proponent is that even without the usual social/environmental arguments, the author still makes a poignant, richly data-assisted projection that the paradigm energy shift from fossil fuel to solar power will be inevitable based on economic rewards and fossil fuel supply. In addition to the economic aspects he gives an overview of the main alternative energy sources.
Customer Rating:
Summary: Solar Power has moved on ...
Comment: Great book. The problem is this technology requires fossil fuels in silicon raw materials and production. While newer solar thermal power may be better, cutting edge technology from companies like Nanosolar which use printing techniques and lighter thin surfaces for broad commercial use, will likely take lead.
The simple economics and lower capital cost make it like to dominate alternative energy options.
Customer Rating:
Summary: present and future of the PV industry
Comment: This is a great book. It talks about the Photovoltaics industry in a way that avoids traditional cliches. The authors approach the subject from a strictly economic point of view, preaching the inevitability of "the Solar Revolution," and supporting it with a series of logical arguments. Props to the authors.
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